James Beck is our Kaihanga o Ngā Mea/Content Director. He’s been part of our team for 10 years now. James started his time here as an Attitude presenter and has reached over 200,000 people in schools, prisons and workplaces all over the country. You may have caught him on radio, TV or even read one of his many articles. James has also recently authored a (very funny) children’s book, Eliza Loves Rocks. Anyone who’s heard James speak will remember him for his unique sense of humour, which he credits his rural upbringing for. It has been a key to helping him connect with people from all walks of life. James is passionate about helping people reach their full potential. When he isn’t working, James is hanging out with his wife, Rebekah, and their girls, Eliza, Tilly and Freddie.